After frustrating and frustrating gamers with the loot box in Star Wars: Battlefront II, DICE was determined to rebuild its image in the eyes of fans.
Two years ago, Star Wars: Battlefront II caused a stir in the gaming community and made lawmakers pay attention to the existence of loot boxes in the game. The game is a slap in the minds of gamers and the reputation of EA, making this publisher once again return to the position of “bad guys” in the eyes of gamers.
The game’s design director, Dennis Brannvall, expressed regret for this. “Not once in a week did we not think, ‘imagine if we didn’t release a game with such a loot box’.” According to him, Star Wars: Battlefront II is a game worthy of the continuation of the first version, as well as the original Battlefront versions developed by Pandemic before EA took over the series, and gamers should be Pay attention to the content of the game instead of “the systems that connect them together” – including the loot box.
And we know that did not happen. Gamers’ complaints and concerns about them causing game imbalance (perfectly legitimate concerns) have escalated to the point where EA was forced to withdraw the loot box from the game 24 hours before the game was released. , then defer all microtransaction features in the game.
Until now, the loot box of Battlefront II has still existed both inside EA and outside the publisher. While the game’s sales were only 50% of the estimated 14 million copies in the first quarter, lawmakers quarreled about the loot box’s gambling properties. Most recently, the Deputy Minister of the Interior said that Singapore needed to find a way to regulate and control the existence of loot boxes in the games.
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However, EA has invested too much in Star Wars: Battlefront II to be able to ignore it. The game development team at DICE and EA have determined that they need to keep updating their games, and must regain the trust of gamers. “We need to take a step back and clean up – not so different from Rainbow Six Siege,” Dennis said . They didn’t release as they wanted, but now the game (Rainbow Six Siege) is working well and I think we are in the same process of improving. ”
The design director of DICE admitted that not only the reputation of EA, but also of DICE have “bottomed out” after the loot box scandal, but now they are gradually regaining the trust of gamers by constantly improving. gameplay and content updates for Battlefront II. “This year we have provided more content for the game than last year, a sign of a healthy game. The community is also happy like never before, especially with the big announcement yesterday (at Gamescom 2019) ”. All this happened when the DICE team looked back at themselves and revived their morale after a lousy Christmas due to the unwelcome birth of Battlefront II.
When it comes to the big announcements that make gamers excited, Mr. Dennis is referring to a series of new content for Battlefront II that they revealed at Gamescom 2019. They include new maps, new characters, new game modes. – including the co-op PvE item that gamers are looking forward to, plus the events associated with the launch date of the movie Star Wars: The Rise of Skywalker. This is a surprise because since 2015, gamers have been convinced that each Battlefront title will only exist 2 years before a newer game replaces. Moreover, all of this content is free for gamers, a completely different business strategy than what DICE did with the Battlefront version released in 2015.
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How does Battlefront (2015) make money? Paid DLCs released every three months of the previous game tear apart the gaming community, causing its game modes to fade over time, and discourage both buyers and non-buyers. Explaining this strategy, Dennis said that the reason DICE chose the DLC method was because they knew when the game would “die”, and used it as a way of gaining experience to apply to Battlefront II. So we have a Battlefront II updated every month, new features are constantly being added for free for everyone. This not only makes gamers happy, but also helps the DICE team feel interested in the work, and thereby create higher quality content.
So when will Battlefront II be killed to make way for Battlefront III? It is possible that the game will remain healthy in the near future because according to Mr. Dennis, the game industry has changed dramatically and DICE now wants a long-term community instead of having customers come and go. “We want to stick with our games much longer, and we want our gaming communities to feel they are well cared for,” he said. “There is no reason to constantly force gamers to stop playing a game they like to switch to a new game just because we don’t want to develop an older game. That’s not good for the community, and in these days it may not be good for business either. ”