Sony is being extremely cautious with the PlayStation 5 console generation, which is the huge success of the PS4 that has put a lot of pressure on it to take into account.
By now, the gaming community has been impatient when Sony bought PlayStation 5 too carefully. The amount of information the company provides to the press and the media is very small, most of what fans talk about is just rumors. The most important thing that gamers care about is the price and technology applied on this new generation of gaming machines. But we can say that Sony is extremely cautious, especially when the PlayStation 4 has created too great success. And I think this is a smart move for the company.
To be honest, Sony doesn’t need to announce prices at the moment. Most consoles do not announce the starting price early, but instead, the company will spend a lot of time to introduce hardware prowess and new technologies. Notice of price will come much later. It seems that the price is a very risky problem, causing headaches for all firms. With PlayStation 5, Sony does not want to be the first to “show up.”
If you look back on the past, you can see that the price announcement after the competitors is traditionally Sony. Partly this way has brought success to the company so far. Sony had been waiting for Sega to launch the Saturn, and then preemptively with a much better and cheaper gaming device. After that, Sony continued to wait for Sega to announce the Dreamcast, and then once again strike a critical hit not only for Sega but for the entire console generation at that time: PlayStation 2. Sony was also waiting for Nintendo to announce the price of 3DS. has just announced the superior advantages of Vita in the same price range. Most recently, in the same way, Sony and PlayStation 4 have turned Microsoft into a fool with the Xbox One generation.
It can be said that this strategy always works for Sony, except for Vita, Nintendo has tried and defeated PS Vita in the market for handheld game consoles later, completely ending Sony’s ambition. Take a look at Sony’s track record when using the “wait patiently” tactic: PlayStation surpasses other console generations; PlayStation 2 became the best selling game console of all time; The PlayStation 4 completely dominates the gaming console market, where Xbox One doesn’t have a door to compare and Nintendo has to restart the entire brand with the Switch.
One of Sony’s most unforgettable lessons is the PlayStation 3. This is the machine Sony is exposing too much information to the community, including the plans they want to do with hardware. The end result is not good for Sony. The sharing of information too much makes fans start to have doubts and controversial opinions, as well as misunderstandings revolve around the PS3. And the moment of announcing the price of $ 599 made the whole world fall.
Of course the PlayStation 3 is finally a great gaming console because Sony has promptly corrected the mistake. However, that made the company cost too much. It is estimated that the PS3 consumed almost all of the profits Sony made from PS1 and PS2, although even the PSP made money at the time. It’s the financial loophole that Sony never wants to repeat.
That brings us to the bottom line at the PlayStation 5. Sony plans to sell the PS5 to be profitable throughout the life of the product; This means Sony will not plan to sell at a loss, offering a lower-than-expected price at launch.
Back to the time of the PlayStation 3. At that time, Sony was defeated by Microsoft for a cheaper Xbox 360. And now, after a heavy failure called Xbox One, Microsoft has found many success factors from the PlayStation itself. Therefore, the calculation of price and development direction for PS5 are being carefully planned by Sony.
For example, if Sony wants to sell PS5 for $ 499, but Microsoft wants to compete at a price of $ 399. At this point, Sony will be in its own situation in 2006, and the situation of Microsoft in 2013. If Sony offers significantly higher prices in the market, Microsoft will use it as a springboard to promote the product. mine.
On the other hand, Sony also could not play under the PS5 price lowering scenario. Suppose if they sold for $ 399 to prevent Microsoft from having a price advantage, but if later the Xbox Series X was sold for $ 449, only about $ 50 higher, then Sony would have cut profits by itself. yourself without gaining anything. Remember that Microsoft now recognizes that games are one of the weapons of success for a console, not technology.
So far, users have always rated the gaming potential of the Xbox higher than the PlayStation, from the controller to the performance of the machine. So when Microsoft has a good gaming console, more powerful performance and an attractive exclusive game store, the game becomes much more difficult for Sony and PlayStation 5.
With the psyche of the users, when the PS4 came out, they thought that this was a cheaper device than the Xbox One, and there were many good games to buy. Let’s say the Xbox Series X costs $ 50 or even $ 100 more than the PS5, but when Microsoft launched a gaming console that had a good experience, it invested heavily in games, the difference. A few dozen dollars is not worth users to bother. In addition, Microsoft is one of the largest technology companies in the world, they can sell less than the PlayStation but they have a higher profit per player than Sony, because of the advantage. his technology.
On the Sony side, the PS5 may be profitable throughout its life, the company may live better than the PS3, but if it joins a financial battle with Microsoft – one of the richest companies on the planet, Sony will lose and lose a lot of money in this battle.
So Sony’s decision to slow down makes a lot of sense. In fact, the company has no reason to rush at all. From the price point to the time of the PS5 release, Sony knows what it needs to do and is waiting for the latest moves from its competitors. For the past 25 years, Sony has always proven to be able to do something that is admirable by the community and other rivals. And now it’s time for them to live up to their fans’ expectations, once again, with the PlayStation 5.